Journal
Notes for people who need a site that works.
Short and specific. Written for small European businesses — clinics, trades, hotels, offices — not for a traffic contest.
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What a clinic website has to do before eight
A patient looking you up at 7:40 wants hours, a working phone number, and how to book. If that is three scrolls down, they call the next practice.
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A trade website that does not answer loses the job
When the floor is wet, nobody waits for an eight-second homepage. A trade site is a call button plus enough proof that the call is worth making.
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