The lease ends next month. Boxes wait in the hallway. A piano sits on the third floor with no lift. Someone searches for movers near them, opens your site, and decides in a few seconds whether they can ask for a quote without guessing. Soft van photos and a form that never says what happens next do not count. They open the next firm that already says what to do next.
A moving website is not a brochure for people who already know your crew. It is the front desk when the move date is already real.
That first screen has to answer:
- What you do — local flats, office moves, packing, or heavy items — in the first sentence.
- The area you cover, named towns, not “we serve the region”.
- How to get a quote: what you need from them (rooms, floors, lift or stairs, date) and how fast you reply.
- How to reach you now: a number that works on a phone, and whether you take messages when the crew is on a job.
- A little proof you are real — your name, the town, a move from this season, not a stock handshake next to a cardboard box.
You do not need a long essay about every crate. You need a page that lets a busy hallway finish the ask without hunting.
If your current site still makes them hunt for that, write to hello@merkwell.com. Say what a first enquiry must answer on the first screen. We can put the desk where they can find it.